Principle of Marketing (Research: Logo)

What is a Logo?

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also called logotype.

Logos are an example of important assets because they hold value, but not in a physical form. Logos have become an important part of a company's identity, and are used heavily in the marketing of products and services. A well-recognized logo can increase a company's goodwill, and is trademarked for intellectual property protection.

 Here are some examples of logo:

Image 1: Starbucks Coffee Logo

Image 2: Pepsi Logo

Image 3: Burger King Logo

Image 4: Superman Logo

In order to create a proper logo, we must follow the 5 principle of effective logo design:

•A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable.

•A logo must be memorable. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.

•A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time

•A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.

A logo must be appropriate. How you position the logo should be appropriate for its intended purpose

Reference:

1.  http://www.businessdictionary.com/definition/logo.html.
2. http://www.investopedia.com/terms/l/logo.asp
3. https://www.google.com/search?q=logo&safe=active&espv=2&biw=1366&bih=681&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIjsXWgYm5xwIVzI6OCh1FPgol#imgrc=_