Choose one web site and analyse or describe the website according to the multimedia design principle.
The web site that I have selected for this warm up exercise is the Zalora Online shopping webpage.
The web is about an online shopping web for clothing and accessories (fashion) which only available in the Asian region. The web offers extensive collection for most of the top international and local brands that we can choose from.
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| Screenshot 1: Zalora Homepage |
This is how the homepage of the web looks like. For our first impression on the screenshot 1, we already gasp what the page is about. Using the image of men and women with stylish appearance, it helps the audience know what this page is about a online shopping website for clothing.
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| Screenshot 2 |
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| screenshot 3 |
For the web (refer screenshot 2 and 3), they consistently use the white space principle. Using white space, the web will looks professional and not look messy. This will help the audience have some confidence on buying from this web because they know that they are dealing with professionals.
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| screenshot 4 |
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| screenshot 5 |
Referring to screenshot 4 and 5, they use the balance principle which they divided the page into 2 column and balancing the 2 column equally. This also make the page looks more of a work of professional.
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| screenshot 6 |
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| screenshot 7 |
For screenshot 6 and 7, they apply a combination of 2/1:1/3 rule, simplicity and consistency rule. 2/3 are to shows the image of the product that they are selling and 1/3 show the tags of the product. The tags for the product are in a consistency order to help the audience easily pick the tags of the product that they want. Combining these 2 principle create a simple look which help the audience easily understand how to use the website.
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