Principle of Marketing (Advertising Campaign)

Advertising Campaign

An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience. The end purpose of any ad campaign is to boost awareness of the subject matter and generate demand. Advertising campaign will often depend on the nature of the product or cause and the target audience that the campaign is designed to reach.

 Here are some examples of advertising campaign:

Image 1: Protex Ads

Image 2: Protex Ads

Image 1 & 2 show the advertising campaign for Protex brand. Protex is a company that provides cleanliness needs such as soup or shampoo. The Advertisement shows a game of rock paper scissors between bacteria and people who use Protex product. The people using Protex product in both image. This is a metaphor for the Protex product can prevent bacteria.

Reference:
1. (2015) What is Advertising Campaign. Publisher: Malcolm Tatum. http://www.wisegeek.com/what-is-an-advertising-campaign.htm

2. 30 Best Advertising Campaign examples for your inspiration http://webneel.com/best-advertising-campaign