Thursday, 20 August 2015

Principle of Marketing (Research: Logo)

What is a Logo?

Recognizable and distinctive graphic design, stylized name, unique symbol, or other device for identifying an organization. It is affixed, included, or printed on all advertisingbuildingscommunications, literature, productsstationery, and vehicles. Not to be confused with a brand, which identifies a product or family of products. Also called logotype.

Logos are an example of important assets because they hold value, but not in a physical form. Logos have become an important part of a company's identity, and are used heavily in the marketing of products and services. A well-recognized logo can increase a company's goodwill, and is trademarked for intellectual property protection.

 Here are some examples of logo:
Image 1: Starbucks Coffee Logo

Image 2: Pepsi Logo

Image 3: Burger King Logo

Image 4: Superman Logo
In order to create a proper logo, we must follow the 5 principle of effective logo design:
A logo must be simple. A simple logo allows for easy recognition and allows the logo to be versatile and memorable.
A logo must be memorable. An effective logo should be memorable and this is achieved by having a simple yet appropriate logo.
A logo must be enduring. An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time
A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
A logo must be appropriate. How you position the logo should be appropriate for its intended purpose


Reference:
  1.  http://www.businessdictionary.com/definition/logo.html.
  2. http://www.investopedia.com/terms/l/logo.asp
  3. https://www.google.com/search?q=logo&safe=active&espv=2&biw=1366&bih=681&source=lnms&tbm=isch&sa=X&ved=0CAYQ_AUoAWoVChMIjsXWgYm5xwIVzI6OCh1FPgol#imgrc=_

Interactive Design for Web Technology (Task 1)

1. ROADTRIPPERS
            Roadtrippers is a traveling guide for people who are travelling. The website provides information and story of places. This website not only provides info for the place but also shows the famous food of the place. The website also provide map for travellers which help navigate them on their travel.

Picture 1
From picture 1, we can already know that it is a travelling guide which it show a fill in form for the destination of our travels.

Picture 2
            For the analysis if the website, they use the white space principle in multimedia design principle which is shown in picture 2. The usage of the whitespace principle makes the website look clean and professional. White space is a space which divide the contents.

Picture 3
Other than that, they also use the balance principle (refer picture 3). By dividing the content into 3 columns with equal sizes. This help the audience easily read the content of the webpage.
Referring back to picture 1, they use the color principle. The use 3 major colour which is light green, dark blue and white. By using 3 colour, this will lessen the burden on the audience eyes which help them clearly understand the content of the website.
This is a good website which use most of the multimedia design principle. By using the principles, this help the audience easily understand the purpose and the contet of the website.



2. LEVI’S
            A website for Levi’s brand. This website provides tips and information about their product. They also provide activity news of their company. 

Picture 4
            Picture 4 shows the homepage of the website. From home page, we can clearly see that it is about fashion. Therefore we know it is about a website for a fashion brand website.
            From picture 4, they use the white space principle. Using this principle, they apply it between the images so that there is space to separate the images.

Picture 5
            Other than that, they use balance principle (refer picture 5). Balancing the left and the right part of the webpage using a big image on the left and 2 small images on the right. The purpose is to make them look tidy and helps lessen the burden the audience focus.

Picture 6
            Referring to picture 6, they use the colour principle. They use 3 major colour which is black, white and red. Using contras colour help the audience  easily read the content of the website.

Picture 7

            Picture 7 shows the usage of the simplicity principle. Because this website is focusing on fashion, they use lots of image to show of the product and use little word to make it look simple and easy to understand.
            This is a good website which follows the multimedia design principle. The content is very clear to read and easily understand. Using video to attract more attention to the audience.


3. TWITCH
            Twitch is a website for gamers to share their tips or show of their skills. This is a video sharing base website (etc. Youtube). This website also provides information related to games.

Picture 8
Picture 8 shows the homepage of the website. As we can see, they show a big video of a game. It is automatically playing the video. This help the audients know what the website is about. Without the automatically playing video, the audience maybe will confuse it to a website for download games.

Picture 9
            Picture 9 shows the usage of the white space principle. Using the white space to divide the categories of the content. This make it looks more professional and makes the audience feel that it can be trusted.

Picture 10
            From picture 10, we can see that the webpage is balance. It looks very tidy and very professional. This help the audience easily gasp what is the content of the website.

Picture 11
            ­Picture 11 shows the usage of colour principle. The major colours are black, purple and white. Using the purple colour which is similar to the colour of their logo to give some kind of sense of identity to the website.


4. APPLE
            A website that promote Apple brand product. It also provide the information of latest release and the description of their product. The website provides shopping online service.
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Picture 12
            The homepage (picture 12) shows the latest release and the top seller product. This helps the audience up to date to the progress of the product.

Picture 13
Picture 13 shows the usage of balance principle. For the top and the bottom both have 3 images each and each of the image are equal in size. This shows that it is balance.

Picture 14
            Picture 14 shows the usage of colour principle. The major colours are black and white. The White colour represent the colour of their logo. The contras of black and white makes it easy for the audience to read.

Picture 15



Picture 16
            Picture 15 and 16 shows the usage of movement & transition principle. The usage of the movement can attract the audience attention.

            This website is a good website. It Has lots of colourful picture witch can attract attention. The website use lot of the multimedia design principle.

Principle of Marketing (Advertising Campaign)

Advertising Campaign

An advertising campaign is a specific course of action designed to advertise a company, cause, or product that employs an intentional and carefully coordinated series of marketing tools in order to reach the target audience. The end purpose of any ad campaign is to boost awareness of the subject matter and generate demand. Advertising campaign will often depend on the nature of the product or cause and the target audience that the campaign is designed to reach.

 Here are some examples of advertising campaign:

Image 1: Protex Ads

Image 2: Protex Ads
Image 1 & 2 show the advertising campaign for Protex brand. Protex is a company that provides cleanliness needs such as soup or shampoo. The Advertisement shows a game of rock paper scissors between bacteria and people who use Protex product. The people using Protex product in both image. This is a metaphor for the Protex product can prevent bacteria.

Reference:
1. (2015) What is Advertising Campaign. Publisher: Malcolm Tatum. http://www.wisegeek.com/what-is-an-advertising-campaign.htm

2. 30 Best Advertising Campaign examples for your inspiration http://webneel.com/best-advertising-campaign

Individual Design Project ( Gantt Chart)

A Gantt chart is a visual representation of a project schedule. A type of bar chart, a Gantt charts show the start and finish dates of the different required elements of a project. 
A Gantt chart is constructed with a horizontal axis representing the total time span of the project, broken down into date and a vertical axis representing the tasks that make up the project. Horizontal bars of varying lengths represent the sequences, timing, and time span for each task. For example, draw a bar on the graph that represents the amount of time you expect to spend on the research, and then enter the other tasks below the first one and representative bars at the points in time when you expect to undertake them. The bar spans may overlap. Gantt charts give a clear illustration of project status, but one problem with them is that they don't indicate task dependencies. You cannot tell how one task falling behind schedule affects other tasks.
Here are some examples of Gantt chart:
Example 1

Example 2

Example 3

Exploring Mantin

Yesterday we went for a visit to Mantin which was organized by SOMAD for design students. 

Our visit started from caltex to hakka village in mantin. On this visit, we need to take pictures and record all the thing that can inspire us for our assignment. For the first stop, we went to a wet market. There, we see lots of fresh vegetable and fist there. We even saw slaughtering chicken activity live there.
Picture 1: Slautherhouse

Picture 2: Fresh fish
After that we went to a demolished space site. The space was huge and there were some demolished leftovers of rooms. This was a good experience for me as when i was in the demolished space, I can feel a sorrow and loneliness feeling to it.
Picture 3: Demolished Space

Picture 4: Old Wall

Picture 5: Un-demolished Stairs

Picture 6: Unexpected Image of a Human Face on a Un-demolished Wall

Lastly, We went to Hakka village. Most of the resident there are old people and there are lots of abandoned houses there.The structure of the houses there are very old and the  arrangement of the house also different which is rarely see these days. 
Picture 7: Interior of an Abandoned House

Picture 8: A Well in a House

Picture 9: Demolished House

Picture 10: Abandoned Houses


3D Character and Environment Design for Animation (Task 1 Process)

In this task, we need to choose one 3D animation short story that is not to longer than 15 minute and make an infographic of it. Therefor I choose the Monkaa, which is a tale of a clumsy monkey.

Genre: Fantasy & Comedy

Film Summary
A short comedy animation about Monkaa, a blue furred, pink faced monkey who consumes a crystal meteorite which was just landed not far from him, which makes Monkaa invincibly strong and have some super powers. Exploring his superpower, Monkaa meet up with some other animal which lead to humorous accidents

Background Design
The animation focus on a jungle look background. However for it is a fantasy animation, the background looks more unique in a cheerful way

Scene & Color
in each scene will only show a maximum of 3 characters and for the color, use lots of bright color to give more of  a cheerful and full of comedy feeling.

Audio
Use cheerful audio and sometimes show some heroic audio. Also use effect audio for making the action more realistic.

Moral Value

Knowledge is very important in life. sometimes, not knowing something will make us make decision that we are not suppose too.

Individual Design Project


Industrial livestock production systems are associated with a concentration of animals into large units, generally concentrating on a single species, large volumes of waste material, high animal health risks, and less attention to animal welfare. An industrial type of production also occurs in small units operated by specialized smallholders as part of the mixed farming system. Industrial systems are also associated with modern and efficient production techniques, requiring a high level of knowledge and skill.

Industrial systems are generally stratified and different farms specialize in e.g. the production of parent animals, the production of young animals or in the fattening process.  But integrated production also occurs.  Products from the industrial system are mainly used for the urban market with a portion being traded internationally.  Processing of the products takes place in separate enterprises (slaughterhouses, dairy plants and tanneries) and products have to comply with standardisation and specific quality criteria. The processing industry is considered as a separate system.
The system requires large areas of arable land to satisfy the requirements for high quality feed concentrates, however the system does also have the potential to absorb large quantities of by- and waste products from the food processing industry.

Monday, 3 August 2015

Interactive Design for Web Technology (Warm Up Exercise)

Choose one web site and analyse or describe the website according to the multimedia design principle.

The web site that I have selected for this warm up exercise is the Zalora Online shopping webpage.

The web is about an online shopping web for clothing and accessories (fashion) which only available in the Asian region. The web offers extensive collection for most of the top international and local brands that we can choose from.

Screenshot 1: Zalora Homepage
This is how the homepage of the web looks like. For our first impression on the screenshot 1, we already gasp what the page is about. Using the image of men and women with stylish appearance, it helps the audience know what this page is about a online shopping website for clothing.

Screenshot 2

screenshot 3
For the web (refer screenshot 2 and 3), they consistently use the white space principle. Using white space, the web will looks professional and not look messy. This will help the audience have some confidence on buying from this web because they know that they are dealing with professionals.

screenshot 4

screenshot 5
Referring to screenshot 4 and 5, they use the balance principle which they divided the page into 2 column and balancing the 2 column equally. This also make the page looks more of a work of professional.

screenshot 6

screenshot 7
For screenshot 6 and 7, they apply a combination of 2/1:1/3 rule, simplicity and consistency rule. 2/3 are to shows the image of the product that they are selling and 1/3 show the tags of the product. The tags for the product are in a consistency order to help the audience easily pick the tags of the product that they want. Combining these 2 principle create a simple look which help the audience easily understand how to use the website.




Interactive Design for Web Technology (Programme Learning Outcome and Objective)

On completion of this programme, students should be able to acquire the following programme outcome:

  1. KNOWLEDGE SKILLS - Artistic and Design Perception Component.
  2. PRACTICAL SKILLS - Student will understand how practical skill development affect their employability.
  3. INTERPERSONAL SKILLS -  Student will understand key concept on group dynamics, confilct resolution and negotiation.
  4. IMPORTANCE OF ETHICS - Student will understand proper ethic in the design practice.
  5. COMMUNICATION SKILLS - Student will understand principles if effective communication.
  6. THINKING THE PROBLEM-SOLVING SKILLS - Student exhibit critical and creative thinking, skill logical reasoning and problem solving.
  7. TECHNOLOGY LITERACY - Student will understand and adapt to changing technology by identifying, learning and applying new skill to improve job performance.
  8. EMPLOYMENT LITERACY - Student will understand career paths and strategies for obtaining employment within their chosen field.

Interactive Design for Web Technology (Learning outcome)

  1. Demonstrate the use of appropriate historical and theoretical framework and analyze various genres of web design.
  2. Apply appropriate critical tenets to specific examples of visual communication practice.
  3. Employ a range of appropriate research skill and methodologies.
  4. Identify and critically evaluate key issues in the history of web design development.
  5. Articulate reasons for the development of particular form and technique.