Wednesday, 10 June 2015

Contemporary Design issue ( Introduction )

We were ask to find the meaning of Contemporary Design Issue and understand what it is about.

In Contemporary design issue, there is rhetoric. The concept of rhetoric is any communication used to modify the perspective of others. Rhetoric are divided by two that is author and audience. Author is anyone who gives the information while audience is anyone who receives the information from the author.

Author has two purpose of employing rhetorical communication. These are informative (to inform, describe, define, review, notify, instruct advice, announce, explain, demonstrate) and persuasive (to persuade, convince, influence, argue, recommend, change, advocate, urge, defend, justify).


Meanwhile, audience has two purpose for  receiving communication. There is passive (to receive notice, feel reassured, feel a sense of unity, be entertained, receive instruction, to enjoy, hear advice, be inspired, review, to understand, learn) and active (to examine, quantify, to assess, make informed decisions, interpret, evaluate, judge, resist change, criticize, ridicule, disprove).

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