Thursday, 28 August 2014

20th Century Design ( Task 2)

Dadaism

  • an art movement of the European
  • starts at Zurich, Switzerland in 1916
  • born out of negative reaction of the World War 1 
  • concentrates on anti-war politics
  • rejected reason and logic, prizing nonsense, irrationality and intuition
  • came out in many form (visual art, literature, poetry, art theory, theater, graphic design)

Examples of Dadaism

 
Mechanical Head [The Spirit of Our Age]
Raoul Hausmann, 1920.


Marcel Duchamp, 1917.
Task

We are ask to pick 6 things and put it in the box. We need to exchange the box with other person. After that we are divided into a group which each group have two member and my partner is Satish. So each group will have 12 thing. Then we must pick one topic as the issue for this project and our topic is cutting down trees. We must express about our topic by using those 12 things.


My Understanding and Reflect Toward Dadaism

  1. Dadaism is more of an emotional abstract art which show and share their feelings of what is in their mind.
  2. The idea comes from the event or phenomena that is happening around you.
  3. Dadaism effect a lot of people.
  4. Different people has their own personal concept.
  5. Art can be form from anything ( size, shape, type, concept, material)

Tuesday, 26 August 2014

Design Studio - Conceptualization ( Task 1: Power Tools)

Preparation requirements students to organize access to the following resources:

Digital Resource
Computer - make it easier for student to do their works and project.
Internet - gain information and for reference
Software - gain experience and save time. Using software make it easier for students and quicker such as Adobe Illustrator and Photoshop.
Printing - for reference, presentation and completing workbook-folio
Digital camera - evidence to support student presentation.

Analogue Resource
Personal workplace - a place specialize for the students to do their work with the complete equipment to help them.
Material - tools, object that can help the students completing their work.
graphic toolbox - a place for the students to keep their tool so that it will be easier for students to search for their tools.

Documentation
Presentation - to show that the students really understand what their doing.
Storage - a place for students to keep their work, project, reference.
Collation system - easier for student to look for information depending on alphabetic order.
Workbook - present what they have been doing, what have they been researching.



Learning outcome
  • Know the preparation required for student to organize their work and workplace.
  • Know to purpose/ function of the things on their workplace properly


Tuesday, 15 July 2014

Definition of Psychographic Research

Psychographic research are something to do with the research on the people's lifestyles and behaviors, including their interests and value. Psychographic research and demographic research are a bit the same. however, the difference between both of of those words are:










  • It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy.
  • Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.

Critical Thinking ( Task 1)

 



       The anatomies of typography are the structure of the letter. Typographic characters have basic component parts. The easiest way to identify characteristics of type designs is by comparing the structure of these components. The following terms identify some of the components.

1) Ampersand

Ampersand

 A stylized character of the Latin et used to represent the word and. Definition: The typographic symbol used to designate the word and (& ) is the Latin symbol for et which means and.

2) Aperture

The partially enclosed, somewhat rounded negative space in some characters. Definition: The aperture is the partially enclosed, somewhat rounded negative space in some characters such as n, C, S, the lower part of e, or the upper part of a double-storey a.

3) Apex
 Apex 
 A point at the top of a character where two strokes meet. Definition: The point at the top of a character such as the uppercase A where the left and right strokes meet is the apex. The apex may be a sharp point, blunt, or rounded and is an identifying feature for some typefaces.

4) Arc of Stem

Arc of Stem

 A curved stroke that is continuous with a straight stem.

5) Arm

 Arm

 A horizontal or upward, sloping stroke that does not connect to a stroke or stem on one or both ends. Definition: The arm of a letter is the horizontal stroke on some characters that does not connect to a stroke or stem at one or both ends. 

6) Ascender

 Ascender

 An upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height. Definition: In typography, the upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height is the ascender. The height of the ascenders is an identifying characteristic of many typefaces.

7) Baseline

 Baseline

 The invisible line where all characters sit. Definition: In typography, the baseline is the imaginary line upon which a line of text rests. In most typefaces, the descenders on characters such as g or p extend down below the baseline while curved letters such as c or o extend ever-so-slightly below the baseline. 

8) Bar

 Bar

 The horizontal stroke in letters. Also referred to as Crossbar. Definition: The (usually) horizontal stroke across the middle of uppercase A and H is a bar. The horizontal or sloping stroke enclosing the bottom of the eye of an e is also a bar. 

9) Ball Terminal

 Ball Terminal

 In typography, the terminal is a type of curve. Many sources consider a terminal to be just the end (straight or curved) of any stroke that doesn’t include a serif (which can include serif fonts, such as the little stroke at the end of “n” as shown in the illustration). Some curved bits of tails, links, ears, and loops are considered terminals using the broader definition (see the Microsoft Typography site for further explanation).






Thursday, 24 April 2014

Academic Skill ( group project)



          We were divided  to 3 group, the member of the group is chosen by the lecture. We are required to make a movie based on theme Mantin.

Group members:
  1. Hatmi (me)
  2. Satish
  3. Alexis
  4. Jeffry
For this task, we went to Mantin and we take a video of the life in Mantin. Mantin is very busy and the are lots of people living in Mantin. From this activity, i get to go to the hindu temple. This was my first time went in a hindu temple. it was very exciting.

Reflection:

  • Get to know about other culture more.

Academic Skills

            We are requiring to choose a piece of paper and in each of the paper contain a different question that we must draw something to solve the problem. My question was ‘Why should we not take the exit ’. 
             For this activity, it was very fun and funny because i can draw anything I like in the paper even if it is not logical. It depends on the ideas of the individual. The thing that i draw was things that are non logical such as giants, ufo, ice cream mountain


Reflection:

  • Help to find a way to solve problems
  • Generate ideas quickly
  • Emotion can change the quality of a project or work
 
 

Wednesday, 23 April 2014

Writing for Designers (Task 7)



           Form a group of 2, than pick 5 advertisements and try to interpret the advertisement in designer term. For this task, my partner was Jeffry. We pick some of the advertisement from magazines that we bought.







Reflection:
  • know more of designer terms
  • Learn to work in a group and share our opinion about the advertisement.
  • learn how does other people think