Psychographic research are something to do with the research on the
people's lifestyles and behaviors, including their interests and value. Psychographic research and demographic research are a bit the same. however, the difference between both of of those words are:
- It's been said that demographics help you understand who
buys your product or service, while psychographics helps you understand why
they buy.
- Another way to put it is that demographics are things that
can be observed from the outside, such as age and race, while psychographics
are internal attributes or attitudes.
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