- It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy.
- Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.
Tuesday, 15 July 2014
Definition of Psychographic Research
Psychographic research are something to do with the research on the
people's lifestyles and behaviors, including their interests and value. Psychographic research and demographic research are a bit the same. however, the difference between both of of those words are:

Critical Thinking ( Task 1)
The anatomies of typography are
the structure of the letter. Typographic characters
have basic component parts. The easiest way to identify characteristics
of type designs is by comparing the structure of these components. The
following terms identify some of the components.
1) Ampersand
A stylized character of the Latin et used to represent the word and.
Definition: The typographic symbol used to designate the word and (&
) is the Latin symbol for et which means and.
2) Aperture
The partially enclosed, somewhat rounded negative space in some
characters. Definition: The aperture is the partially enclosed, somewhat
rounded negative space in some characters such as n, C, S, the lower
part of e, or the upper part of a double-storey a.
3) Apex
A point at the top of a character where two strokes meet. Definition:
The point at the top of a character such as the uppercase A where the
left and right strokes meet is the apex. The apex may be a sharp point,
blunt, or rounded and is an identifying feature for some typefaces.
4) Arc of Stem
A curved stroke that is continuous with a straight stem.
5) Arm
A horizontal or upward, sloping stroke that does not connect to a stroke
or stem on one or both ends. Definition: The arm of a letter is the
horizontal stroke on some characters that does not connect to a stroke
or stem at one or both ends.
6) Ascender
An upward vertical stroke found on the part of lowercase letters that
extends above the typeface’s x-height. Definition: In typography, the
upward vertical stem on some lowercase letters, such as h and b, that
extends above the x-height is the ascender. The height of the ascenders
is an identifying characteristic of many typefaces.
7) Baseline
The invisible line where all characters sit. Definition: In typography,
the baseline is the imaginary line upon which a line of text rests. In
most typefaces, the descenders on characters such as g or p extend down
below the baseline while curved letters such as c or o extend
ever-so-slightly below the baseline.
8) Bar
The horizontal stroke in letters. Also referred to as Crossbar.
Definition: The (usually) horizontal stroke across the middle of
uppercase A and H is a bar. The horizontal or sloping stroke enclosing
the bottom of the eye of an e is also a bar.
9) Ball Terminal
In typography, the terminal is a type of curve. Many sources consider a
terminal to be just the end (straight or curved) of any stroke that
doesn’t include a serif (which can include serif fonts, such as the
little stroke at the end of “n” as shown in the illustration). Some
curved bits of tails, links, ears, and loops are considered terminals
using the broader definition (see the Microsoft Typography site for
further explanation).
Thursday, 24 April 2014
Academic Skill ( group project)
We were divided
to 3 group, the member of the group is chosen by the lecture. We are required to make a movie based on theme Mantin.
Group members:
- Hatmi (me)
- Satish
- Alexis
- Jeffry
Reflection:
- Get to know about other culture more.
Academic Skills
We
are requiring to choose a piece
of paper and in each of the paper contain a different question that we must
draw something to solve the problem. My question was ‘Why should we not take the exit ’.
For this activity, it was very fun and funny because i can draw anything I like in the paper even if it is not logical. It depends on the ideas of the individual. The thing that i draw was things that are non logical such as giants, ufo, ice cream mountain
Reflection:
- Help to find a way to solve problems
- Generate ideas quickly
- Emotion can change the quality of a project or work
Wednesday, 23 April 2014
Writing for Designers (Task 7)
Form a group
of 2, than pick 5 advertisements and try to interpret the advertisement in
designer term. For this task, my partner was Jeffry. We pick some of the advertisement from magazines that we bought.
Reflection:
- know more of designer terms
- Learn to work in a group and share our opinion about the advertisement.
- learn how does other people think
Writing for Designers ( Task 6)
We were ask to choose 5 advertisements and try to explain what I see and what I understand
about the advertisement. We need to take the points in the advertisement. Such as the description of the product.
After I have done the task, i ask Miss Tiffany if what i did was correct but some of it was wrong. So I need to make more because some that I choose was not an advertisement.
Sunday, 30 March 2014
Blog Presentation
We
are require to do a presentation about our blog and what are the activities then we've done in academic skill class. Then at the end of the the presentation, one of the other students must comment on the presentation. The next class of academic skill, each of us must comment on each other presentation.Each of
us must give 3 good things and 3 things that we can improve for our friend presentation.
For me, the best presentation was from Samira. Her voice was very clear and her presentation was good. She know how to attract the audience attention.Plus, she did her presentation with confidence. However, she always use technical words that the audience never heard before.
At the end of of the class, Miss Nadyra told us the good thing about us and mine was spontaneous. Can easily make up something very quick and can easily accomplish a work in a unique kind of way.
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