From my understanding, brand positioning is the process of positioning your brand in the mind of your customers. What this means is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace. Although it is similar to taglines, the difference between them taglines are more into external use while brand positioning are for internal use. What this mean is taglines are use for promoting and advertising purpose while brand positioning are for the company purpose by guiding the marketing and operating decisions of business to position their brand in the mind of their customers. To create your own brand positioning, ones must first really understand the brand itself.
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