Executive Summaries are much like any other summary in that their main goal is to provide a short version of the content of a longer report. The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Even though the executive summary is at the beginning of a business plan, many experienced entrepreneurs choose to write the executive summary after written everything else.
When preparing to write an executive summary, ask yourself the following questions:
- Who will read your executive summary?
- What is the main document’s main topic, theme, or idea?
- What is the “purpose” of the main document?
- Are there sections, or divisions, within the document? If so, which ones are the most important, or most crucial, to an understanding of the document?
- Does the document make a recommendation or suggest a certain course of action?
- What are the benefits or consequences of this course of action?
References
- http://articles.bplans.com/writing-an-executive-summary/
- http://www.umuc.edu/writingcenter/writingresources/exec_summaries.cfm
- https://www.sba.gov/starting-business/write-your-business-plan/executive-summary
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