Group Design Project: Overview

For this group project, we need to organized an exhibition for our individual project. This include creating logo, space measurement, creating advertisements, searching for sponsors. Each of use are given roles as the committee:

Alexis           : President (former event manager)

Aisyah          : Vice President/ Treasury

Samira          : Creative Director

Jeffry             : Public Relation/ Photographer

M. Hatmi (me): Logistic

Satish           : Event Manager (former President)

As for the name of the exhibition, we come up with the name Six to Fix to represent the six of us and the six topic the individual project.

Group Design Project

Museum

A building, place, or institution devoted to the acquisition, conservation, study, exhibition, and educational interpretation of objects having scientific, historical, or artistic value.

Exhibition

an ​event at which ​objects such as ​paintings are ​shown to the ​public, a ​situation in which someone ​shows a ​particular​ skill or ​quality to the ​public, or the ​act of ​showing these things

Event

a planned occasion or activity and an Occurrence happening at a determinable time and place

Design & Business Strategy: Executive Summary

Executive Summaries are much like any other summary in that their main goal is to provide a short version of the content of a longer report. The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Even though the executive summary is at the beginning of a business plan, many experienced entrepreneurs choose to write the executive summary after written everything else. 

When preparing to write an executive summary, ask yourself the following questions:

• Who will read your executive summary?
• What is the main document’s main topic, theme, or idea?
• What is the “purpose” of the main document?
• Are there sections, or divisions, within the document? If so, which ones are the most important, or most crucial, to an understanding of the document?
• Does the document make a recommendation or suggest a certain course of action?
• What are the benefits or consequences of this course of action?

References

• http://articles.bplans.com/writing-an-executive-summary/
• http://www.umuc.edu/writingcenter/writingresources/exec_summaries.cfm
• https://www.sba.gov/starting-business/write-your-business-plan/executive-summary

Design & Business Strategy: Business Plan

A business plan is a written description of business future. A document that describe what you plan to do and how you plan to do it. Business plans can help perform a number of tasks for those who write and read them. They're used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.

What included in a business plan

There are three primary parts to a business plan:

The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.

The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it.

Finally, the financial section contains income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. This part may require help from your accountant and a good spreadsheet software program.

Breaking these three major sections down even further, a business plan consists of seven key components:

1. Executive summary
2. Business description
3. Market strategies
4. Competitive analysis
5. Design and development plan
6. Operations and management plan
7. Financial factors

Reference

• https://www.entrepreneur.com/encyclopedia/business-plan
• https://www.entrepreneur.com/article/38290

Design & Business Strategy: Swot Analysis

SWOT analysis is to help develop a strong business strategy by making sure of considering all of  business strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. As you might have guessed from that last sentence, S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. 

Guide to Conducting a SWOT Analysis

Strengths and weaknesses are internal to the company. You can change them over time with effort. Opportunities and threats are external. They are out there in the market, happening whether you like it or not. You can’t change them.

How to conduct a SWOT Analysis

To get the most complete, objective results, a SWOT analysis is best conducted by a group of people with different perspectives and stakes in your company. Management, sales, customer service, and even customers can all contribute valid insight. 

Swot Factors

Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control.

Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. You need to enhance these areas in order to compete with your best competitor.

Opportunities are external attractive factors that represent reasons your business is likely to prosper.

Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. You have no control over these, but you may benefit by having contingency plans to address them if they should occur.

References

• http://articles.bplans.com/how-to-perform-swot-analysis/
• https://www.mindtools.com/pages/article/newTMC_05.htm
• http://www.businessnewsdaily.com/4245-swot-analysis.html

Multimedia Design New Technology: Pizza Hut SWOT Analysis

Pizza hut is the top Italian fast food chain in India. The food business environment in India is ripe as many food franchise have come in India and people in India have higher disposable income and at the same time have acquired the taste of luxury and variety. Thus fast food chains like Pizza hut are gaining more acceptance and are expanding accordingly.

Strengths – Pizza hut has a Premium positioning in customer’s mind because it was the first entrant to start pizza franchise in India. The promotions and brand equity of pizza hut is better than competitors. Another strength of Pizza hut is the range of Italian food that it has. The pizza and pasta range is excellent and Pizza hut delivers on its promise of having an excellent Italian meal. The food is of high quality and so is the ambiance in any Pizza hut restaurant. Due to its higher prices, it also gets good margins thereby giving Pizza hut an excellent sustainable advantage. The brand has an excellent presence online and offline with Pizza hut delivery giving home delivery and Pizza hut also having an online ordering system for its pizza.

Weaknesses – Major weakness of pizza hut is that while maintaining its brand image, pizza hut is losing the turnover that it can generate by being present in B grade towns. If not the fast food chain, than at least Pizza hut delivery, which is pizza huts home delivery franchise should be present in such places. This will ensure that Pizza hut has a high turnover and at the same time it is present far and wide. Another weakness of Pizza hut is that the taste of their pizzas is there since ages and customers recent polls have shown that customers are not satisfied with the same old pizza taste and there is more interest in wider range of pizzas. Thus pizza hut needs to keep inventing.

Opportunities – The best opportunity for pizza hut is further expansion of the food range.  Another opportunity is to spread out in select B towns and make their awesome pizza available in these places. Sooner or later Pizza hut has to do that. Same ways, if not the dining experience, Pizza hut delivery can be started so that Pizza hut remains in competition with Dominos.

Threats – Dominos is a single major threat to pizza hut when concerned with pizza or Italian food. Dominos does not have a high quality food variety like pizza hut but Dominos is present in most places where Pizza hut is not. Another threat is the wide options of cuisines which a customer has available today through various food franchisee. McDonald KFC and others are indirect competitors who take away customers regularly from pizza hut. Rising health concern and people being more fitness concerned might also cause a drop in pizza consumption.

Reference

https://prezi.com/jmiw-l0g1df4/dominos-pizza-vs-pizza-hut-competitive-advantages/

http://www.marketing91.com/swot-analysis-pizza-hut/

Multimedia Design New Technology: Problem statement and Ideation

We were ask to pick a brand and advertise it trough its product, create new product or service.

The brand that i choose was Pizza Hut and i'm planning on making a new menu which i called it pizza frittata, a combination of two menu into one which has a similar aspect. The first menu is pizza which the base is made from dough and the second menu is frittata, which primarily use eggs. As for the topping, both are similar in all ways.

As for advertising the brand, planning on making a commercial advertising which i plan on making in adobe flash. For the commercial, i want to make a stop-motion.

Multimedia Design New Technology: Brand Positioning

From my understanding, brand positioning is the process of positioning your brand in the mind of your customers. What this means is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace. Although it is similar to taglines, the difference between them taglines are more into external use while brand positioning are for internal use. What this mean is taglines are use for promoting and advertising purpose while brand positioning are for the company purpose by guiding the marketing and operating decisions of business to position their brand in the mind of their customers. To create your own brand positioning, ones must first  really understand the brand itself.