A target audience is the person or group of people which a massage intended to reach or convey. In other words, it is important for a company to know who will be buying their product. This audience is the person or group of people the company is aiming for or trying to reach. When a company knows the target audience, they will shape both the purpose and the physical of the product to match the audience's needs and, sometimes, expectations.
My target audience are the business students of the Lagenda Education group. The reason i choose the business students is because to help the students. For these future businessmen and businesswoman, they could learn how to start and do business or even these guys in the future will help the merchant widen the sells.
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