3D Character and Environment Design for Animation (Research about Mascot)

A mascot is any person, animal, or object thought to bring luck or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots come in many different shapes, sizes and colours and are typically used to promote a specific brand or company. Some mascots are cute and furry while others are fierce or menacing. Using a mascot typically has a handful of different purposes: Helps consumers connect with the brand or company. Triggers a desire to buy the product or service. Creates loyalty for customer retention over the long term. Exposure is the key element when it comes to mascots. If your mascot is out there and is visible, there’s a better chance that the public will connect with it.

Types of mascot

1.    Sports mascot

2.    Corporate mascot

3.    School mascot

4.    International mascot

5.    Military mascot

6.    Music mascot


Today, the world is full of walking, talking, animated bigger-than-life brand icons often called mascots. They seem to be everywhere from professional sports arenas to institutions of higher learning to mass media screens. You see them interacting with fans, leading cheers from the sidelines, or on TV entertaining audiences.

Image 1: Mr. Monopoly

Mr. Monopoly is one of the most endearing and enduring icons in the toy and game business. His formal top hat, tux, and perfectly coiffed mustache have been around for decades as the brand representative for Monopoly.

However, Mr. Monopoly is not his real name. His real name is Milburn Pennybags a.k.a. Rich Uncle Pennybags. In the year 1940, he was release in a game called Dig by the Parker Brothers as an unnamed mascot. As the game was developed, He get's the name Rich Uncle Pennybags in the game Rich Uncle in the year of 1946 by Parker Brothers. 

In 1988, Orbanes published the first edition of his book The Monopoly Companion. In the book, all of the characters that appear on theMonopoly board or within the decks of cards received a name. Uncle Pennybags' full name was given as Milburn Pennybags, the character "In Jail" is named "Jake, the Jailbird", and the police officer on "Go to Jail" is named "Officer Mallory". In 1999, Rich Uncle Pennybags was renamed Mr. Monopoly.