Critical Thinking ( Task 4): Packaging proposal

Problem Statement

Packaging serves as one of the most influential form of communication with consumers since it provides a first hand experience for individuals. However, there are lots of packaging that is not suitable for its product and the design not convincing to the audience.


Aim

1. Minimizing the waste in order to save more material
2. Design the packaging suitable for the product to make it more interesting  which will attract the audience
3. Design the packaging appropriate  for the specific audience
4. Make sure the product is safe when it is transported

Objective

1. Use a recyclable materials for the packaging
2. Use suitable colour for the design which will attract the audiences attention
3. Use suitable materials to make sure the product will be secure
4. Make sure all the labels and information is well placed on the packaging

What's Wrong with the Packaging?

1. The product can easily fell off from the packaging because the the side of the packaging is not covered and this will cause the product easily get damage.
2. The packaging has too many colours. Too many colour makes the font on the packaging not visible and will make the packaging unappropriated with the product. Colourful packaging only suitable for toys.
3. There are no brand on the packaging. Brand give a lot of impact on the packaging because brand is the core of attraction. A well known brand will easily get customer. Without brand, customer will not know the origin of the product.

Problem Solution

1. Use transparent plastic paper for the packaging. The product can easily damage if it gets wet. So instead of using cardboard that can easily get wet, I change the material by using transparent plastic paper.
2. Use suitable colour on the packaging to make it looks attractive and suitable with the product. This also helps to make the fonts on the packaging visible
3. Apply the brand of the company on the packaging. So that people will know which company the product belongs too.
4. Apply  a spring like function on the cover so that even if it fell, the product will bounce back because of the spring.