Tuesday, 15 July 2014

Definition of Psychographic Research

Psychographic research are something to do with the research on the people's lifestyles and behaviors, including their interests and value. Psychographic research and demographic research are a bit the same. however, the difference between both of of those words are:










  • It's been said that demographics help you understand who buys your product or service, while psychographics helps you understand why they buy.
  • Another way to put it is that demographics are things that can be observed from the outside, such as age and race, while psychographics are internal attributes or attitudes.

Critical Thinking ( Task 1)

 



       The anatomies of typography are the structure of the letter. Typographic characters have basic component parts. The easiest way to identify characteristics of type designs is by comparing the structure of these components. The following terms identify some of the components.

1) Ampersand

Ampersand

 A stylized character of the Latin et used to represent the word and. Definition: The typographic symbol used to designate the word and (& ) is the Latin symbol for et which means and.

2) Aperture

The partially enclosed, somewhat rounded negative space in some characters. Definition: The aperture is the partially enclosed, somewhat rounded negative space in some characters such as n, C, S, the lower part of e, or the upper part of a double-storey a.

3) Apex
 Apex 
 A point at the top of a character where two strokes meet. Definition: The point at the top of a character such as the uppercase A where the left and right strokes meet is the apex. The apex may be a sharp point, blunt, or rounded and is an identifying feature for some typefaces.

4) Arc of Stem

Arc of Stem

 A curved stroke that is continuous with a straight stem.

5) Arm

 Arm

 A horizontal or upward, sloping stroke that does not connect to a stroke or stem on one or both ends. Definition: The arm of a letter is the horizontal stroke on some characters that does not connect to a stroke or stem at one or both ends. 

6) Ascender

 Ascender

 An upward vertical stroke found on the part of lowercase letters that extends above the typeface’s x-height. Definition: In typography, the upward vertical stem on some lowercase letters, such as h and b, that extends above the x-height is the ascender. The height of the ascenders is an identifying characteristic of many typefaces.

7) Baseline

 Baseline

 The invisible line where all characters sit. Definition: In typography, the baseline is the imaginary line upon which a line of text rests. In most typefaces, the descenders on characters such as g or p extend down below the baseline while curved letters such as c or o extend ever-so-slightly below the baseline. 

8) Bar

 Bar

 The horizontal stroke in letters. Also referred to as Crossbar. Definition: The (usually) horizontal stroke across the middle of uppercase A and H is a bar. The horizontal or sloping stroke enclosing the bottom of the eye of an e is also a bar. 

9) Ball Terminal

 Ball Terminal

 In typography, the terminal is a type of curve. Many sources consider a terminal to be just the end (straight or curved) of any stroke that doesn’t include a serif (which can include serif fonts, such as the little stroke at the end of “n” as shown in the illustration). Some curved bits of tails, links, ears, and loops are considered terminals using the broader definition (see the Microsoft Typography site for further explanation).