Critical Thinking ( Task 4): Packaging proposal

Problem Statement

Packaging serves as one of the most influential form of communication with consumers since it provides a first hand experience for individuals. However, there are lots of packaging that is not suitable for its product and the design not convincing to the audience.


Aim

1. Minimizing the waste in order to save more material
2. Design the packaging suitable for the product to make it more interesting  which will attract the audience
3. Design the packaging appropriate  for the specific audience
4. Make sure the product is safe when it is transported

Objective

1. Use a recyclable materials for the packaging
2. Use suitable colour for the design which will attract the audiences attention
3. Use suitable materials to make sure the product will be secure
4. Make sure all the labels and information is well placed on the packaging

What's Wrong with the Packaging?

1. The product can easily fell off from the packaging because the the side of the packaging is not covered and this will cause the product easily get damage.
2. The packaging has too many colours. Too many colour makes the font on the packaging not visible and will make the packaging unappropriated with the product. Colourful packaging only suitable for toys.
3. There are no brand on the packaging. Brand give a lot of impact on the packaging because brand is the core of attraction. A well known brand will easily get customer. Without brand, customer will not know the origin of the product.

Problem Solution

1. Use transparent plastic paper for the packaging. The product can easily damage if it gets wet. So instead of using cardboard that can easily get wet, I change the material by using transparent plastic paper.
2. Use suitable colour on the packaging to make it looks attractive and suitable with the product. This also helps to make the fonts on the packaging visible
3. Apply the brand of the company on the packaging. So that people will know which company the product belongs too.
4. Apply  a spring like function on the cover so that even if it fell, the product will bounce back because of the spring.

20th Century Design ( task 1)

Instagram

 

Tast:

Working in groups use mobile phones and cameras to capture footage and explore how sequence works.

Method of Investigation (Task 4): Shadow proposal

      Aim

      Shadow has always been a support  to an art piece. So my aim is can shadow be an art of its own.

      Background and Significance

Before the period of Renaissance, paintings hardly showed the concept of three-dimension give people a one flat plane feeling with several squeezed layers. There was no depth. Looking back, some of us would probably hardly be convinced that people before did not have the idea of the "space". They saw what was in front of their eyes, they painted it down simply being faithful to their eyes. The idea of three-dimensional space itself has been gradually evolved for thousands of years, there was no solid feeling therefore people didn't have a great emphasis on the light and shadow which are two essential elements forming gradation, creating the "space"

Emotion in a painting is achieved from the sensitive use of light and shadow in the subject. Without its effects paintings often look flat and bland yet it is something that many artists find quite daunting. The Impressionists pioneered the use of light and shadow in painting as they attempted to capture light as seen from the human eye. Camille Pissarro and Leonardo Da Vinci were two of the famous artist involved in the Impressionist movement.

  

      Shadow play or shadow puppetry

     an ancient form of storytelling and entertainment which uses flat articulated figures (shadow puppets) to create cut-out figures which are held between a source of light and a translucent screen or scrim.

     The cut-out shapes of the puppets sometimes include translucent color or other types of detailing. Various effects can be achieved by moving both the puppets and the light source. A talented puppeteer can make the figures appear to walk, dance, fight, nod and laugh.

      Shadowgraphy or ombromanie

    art of performing a story or show using images made by hand shadows. It can be called "cinema in silhouette". Performers are titled as a shadowgraphist or shadowgrapher.

     The art has declined since the late 19th century when electricity became available to homes because light bulbs and electric lamps do not give off good shadows and because cinema and television were becoming a new form of entertainment. Shadows are greatly defined by candlelight; therefore hand shadows were common in earlier centuries.

      Chiaroscuro

      use of strong contrasts between light and dark, usually bold contrasts affecting a whole composition. It is also a technical term used by artists and art historians for the use of contrasts of light to achieve a sense of volume in modelling three-dimensional objects and figures. Similar effects in cinema and photography also are called chiaroscuro.

     Further related specialized uses of the term include chiaroscuro woodcut, for coloured woodcuts printed with different blocks, each using a different coloured ink; and chiaroscuro drawing for drawings on coloured paper with drawing in a dark medium and white highlighting.

      Experimental Design and Method

              Before I start my experiment, I need to choose an object to support the shadows. The object need to have angle and easily drawn. For the object I made my own object which is a cube. I used barbeque stick to make it and stick it together with glue.

              For my first experiment, I used a flash light and face it at the cube to show the shadow of the cube. However the experiment was a fail because it is like a normal image which concentrate on the cube not the shadow. It has no response to my aim which was can shadow be an art of its own

.

              For my second experiment, I placed the cube on a paper. Then, from a certain perspective  angle I draw a continuous image of the cube to make it as of it the image on the paper came to life with the help of the shadow. From what I can see, the image that I draw on the paper was like a shadow. So I get the concept of shadow came to life.

Figure 1

     The unique part of this experiment was, it can only be seen in one perspective. For what I can say, this experiment was a success.