For invitation, the design division have have made booklet and some invitation card. The invitation card are for given to some individual such as lecturers and others. For the booklet, it consist of the summary of our work.
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Monday, 23 May 2016
Group Design Project (Poster)
For the exhibition, we decided on making invitation for the exhibition. This is the poster of the exhibition made by the creative division.
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Group Design Project (Logo)
For this module, we are required to create a logo for the exhibition. The Creative division will come out with the design of the logo. Then, all the members will discuss on the logo. After the discussion, all members agreed that we use the shape of a thumbprint as the logo. Then, the creative division will develop the logo base on the discussion of all members.
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Group Design Project (Exhibition Set Up)
We were decided that the exhibition will be held on the assessment party with all the work will exhibited there. Before the assessment party, we set up the place and individually set up our work. As the logistic, we need to set the place and distribute each space for each individual. We use plastic wire as a board for hanging our work.
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Sunday, 22 May 2016
Group Design Project (Learning outcome)
Learning outcome is essential due to effectiveness of the module and the tasks that is carried out in this module. Hence, all the modules and it's task has a specific objective and certain learning outcome to be achieved.
LOC
1. Construct and implement a realistic timetable leading to a creative set of outcomes.
Plan and manage a timetable for the developing process of task.
2. Demonstrate the use of methodologies and project management skills within the design process. based practical skills.
3. Work on screen and paper-based formats which have synergy and a visual coherence.
4. Work with external agencies and other interested bodies to creative outcomes
5. Communicate successfully, strategies and critical abilities to peer group and others, including clients and project leaders.
Thursday, 19 May 2016
Design System and Services (Logo reference)
These are the references of the app logo which was designed. By using powerful typeface and image as logo leaves great impact to the logo.
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| http://webdesignerdrops.com/inspiration/shoes-logo-design/ |
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| http://www.joyashoes.com/us/news/media/details/artikel/joya-shoes-foot-solutions-stores.html |
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| http://wallpapercave.com/vans-logo-wallpaper |
Design System and Services ( App Logo)
This is the logo of my app "Fits Customized". The logo is the combination of an image of a shoe with lines and fonts. Created this logo which is suitable for the app which is about shoe customizing.
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Design System and Services (Logo process)
This is the process of designing the logo. First of all, I pick the suitable font for the logo which I downloaded the typeface.
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The second part is designing the symbol in the logo, I pick a well place shoe as the symbol because my app is about shoes.
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Design System and Services (Interface)
Design System and Services (Interface process)
For the process of making the interface of my app, First of all i started by make the background and pick the suitable theme colour. The colour that i pick was maroon, red and light red as it is similar to the colour of the logo of the app
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I got better on using software from learning this module. Designing the interface of the apps takes time but it is worth it.
Tuesday, 17 May 2016
Multimedia Design New Technology (Character)
This is the character that i have made in illustrator for my animation. By following references, change them and create a new one.
Character process:
Character final outcome:
Character process:
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Multimedia Design New Technology (Concept Board)
We are required to make a concept board of our product selection. The product that I made was Pizza Frittata which made from egg. I need to make a concept which is appropriate for the rich flavor of the egg and how the pizza is made with care. For the concept board, I use and images of egg to show the rich flavor of the egg. For how the pizza is made, I use the image of a chef to show that it is made with care and professionally.
Concept board process:
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Sunday, 15 May 2016
Creative Industry (Portrait Photography)
INTRODUCTION
Creative
industries have their origin in individual creativity, skill and talent. They
have the potential to create wealth and jobs through the generation and use of
intellectual property. Creative industries can include music, performing arts,
film, television, radio, advertising, games and interactive content, writing,
publishing, architecture, design, and visual arts.
Photography
is the art or process of producing images by the action of radiant energy and
especially light of a sensitive surface (as film or an optical sensor). There are many types of
photography. It is a combination of
different types of
photography techniques
which provides the viewer a message in the form of art. It’s all about the
right angle, correct lighting and great lens. For different types of photos,
the lens has to be changed accordingly.
You can see a lot of people taking pictures on
their cameras and mobile phones, if you want your photo to stand out from the
rest, it’s important to learn some retouching works, by using photoshop etc.
Some people get confused with beauty photography and glamour photography.
Glamour photography is like fantasy photography and beauty photography is like
shooting portrait photography. One of the major types of photography is
portrait photography.
WHAT IS A PORTRAIT?
A portrait is defined as “a likeness of a person, especially
of the person’s face. Simply that. But, the word in general use has deeper
connotations. A photographic portrait is understood to be a good quality image
that not only captures a person’s physical likeness on film or on a digital
camera's sensor,
but also something of the person’s character, generally in a manner that is
attractive and pleasing to the subject”.
A good portrait will contain at least one element that
reveals the subject’s personality, attitude, unique characteristic or any of
the other features or traits that form the individual nature of the person. It
will tell us something about the subject. The portrait photographer who has
never previously met the subject therefore has quite a challenge.
HOW DO YOU DISCOVER CHARACTER TRAITS?
We all reveal
our feelings and attitudes differently. Some of us may show our individual
character immediate, while others may be more difficult to read at first. The
portrait photographer must become proficient at studying people whom he or she
doesn’t know in order to capture their essence. This means watching for signals
in a subject’s mannerism, reactions, expressions, body language and so on, and then judging how best
to have the subject’s character revealed for the camera.
This takes
skill and an understanding of human nature. It almost always requires engaging
the subject in conversation, and quickly finding a suitable topic that will
grab her or his interest and evoke a reaction. Find common ground or a topic of
particular interest to your subject, which can be a hobby, the latest news, a
mutual acquaintance, or any number of topics. Building a rapport with the
subject is important, whether a three-year-old child or a ninety-five-year old
statesman, because it makes the subject more at ease in your presence, and
therefore more-relaxed and natural-looking for the lens. You must take all
possible steps to put a subject at ease in order for her or him to appear
natural.
10
CHARACTERISTICS OF GREAT PHOTOS
1.
HAS A GREAT COMPOSITION (MUST HAVE)
There are many different rules and methods
out there for creating great compositions. You have common rules and techniques
such as the rule of 3rds and rules of symmetry as well as the not-so-common
techniques involving asymmetric compositions using object balancing, leading
lines and framing. I mention this rule first because it doesn’t matter which
particular style, technique, or rule you follow, so long as every image has a
solid composition. There will be times when composition needs to be thrown out
the window in order to just grab the shot, but where possible, it should always
be considered.
2.
CAPTURES EMOTION
Whether it is something that makes us laugh or cry, emotion is what ties each
and everyone of us together, images showing emotion and timeless moments will
always capture the audiences attention.
3.
TELLS A STORY
They may not be great compositions or have anything
unique to them other than the fact that they capture history. Some of the best
examples of these types of images are found all throughout news and
photojournalism.
4.
LEAVES SOMETHING TO THE IMAGINATION
Everyone knows that the book is always better than the movie, because it allows
us to use our imagination to create the most amazing and personalized special
effects in our minds. Images that leave something to the imagination tend to do
the same thing. They allow us to have just enough information to imagine the
rest of the scene.
5.
CAPTURES AN ICONIC MOMENT
Iconic moments are moments that are
created or modeled after meaningful pop culture. Whether it is a reproduction
of a shot from a classic movie, or creating a unique moment based around
something trendy, these shots allow the audience to feel emotionally connected
to the moment within the imagery.
6.
PRESENTS THE UNIQUE
What’s an easy way to create an
interesting image? Simple, shoot something that is unique to the respective
audience.
7.
JUXTAPOSITIONS CONTRASTING CONCEPTS
(compare) completely contrasting objects and concepts.
8.
USES UNIQUE LIGHTING AND COLOR
Lighting and color is really where a lot
of great images start. Great lighting can turn a mundane scene into an
amazingly colorful scene full of texture and life. In nature, these types of scenes
happen all the time during sunrise and sunset and while we can’t control the
lighting of those fleeting moments, if you happen to be in the right place at
the right time, you just may be able to capture it. However, we can control and
create unique lighting on our own with the proper knowledge using off camera
lighting, flashes and more.
9.
SHOWS OVERLOOKED DETAIL
In our time and society where everything
is about speed and efficiency, images that capture overlooked detail can be
enough to make someone stop to smell the roses. While pictures of unique and
unseen detail is amazing and breathtaking, you can often get the same reaction
out of your audience by simply shooting the detail in everyday life.
10.
USES A UNIQUE PERSPECTIVE
Most of us live our lives viewing the
world with relatively the same perspective. This is what makes unique
perspectives so interesting to the audience.
OPPORTUNITIES FOR A PHOTOGRAPHER
The
Bureau of Labor Statistics (BLS) projects that photography will steadily
increase at a rate slightly lower than the national average for all occupations
from 2012-2022. However, the demand for professional portrait photographers is
expected to grow a bit more quickly, as people will continue to need head-shots
and portraits for professional and personal reasons. Additionally, corporations
will continue to need competent photographers to produce images for advertising
purposes.
THREAT FOR A PHOTOGRAPHER
1. COMPETITION FROM OTHER PHOTOGRAPHERS
With an estimated 3.8 trillion
photographs taken since the first at the start of the 19th century, attempting
to get your own work appreciated amongst the noise can begin to feel futile.
With the majority of this astonishing number coming after the rise in
popularity of digital and mobile photography, it doesn’t seem likely that
this task will become any easier over time.
Today, everybody seems to fancy
themselves as a bit of a photographer, and as a result online
image platforms like Instagram have had billions of photographs
uploaded to them in the short time they have existed. Facebook alone has
reportedly had over 250 billion photographs
uploaded by users since
it began 11 years ago in 2004. So, no matter how good your photography,
this is a very difficult climate in which to make a name for yourself.
2. THE DECLINING PRESTIGE OF PHOTOGRAPHY AS A PROFESSION
With the rise in amateur
photography, there has also been an increasing tendency for people
to think that the art of photography is nothing more than taking decent
photographs. Many of this new type of self-styled photographer claim
to be professional, however, the term ‘professional’ is often used far too
loosely to encompass anyone who is paid to take photographs. In order to
rise above the pack and become a professional in the eyes of the industry
leaders you need to do much more than take photographs for money.
A true professional
photographer has technical expertise and an in-depth knowledge of the
industry at large. They provide consistent quality, and a high standard of
customer service to all of their clients.
3. THE HIGH COST OF PHOTOGRAPHY EQUIPMENT
With so much digital equipment on
offer it is easy to let the advertisements persuade you that the quality of
your kit is what will make you a good photographer. Indeed, many amateur and
professional photographers alike can be seen with giant backpacks and kit. The
quality of the kit, however, is never a reason of the quality of the
photographer.
5. COPYRIGHT VIOLATIONS
The threat of photographers having
their copyright violated is very real. Many modern photographers are put-off
posting their images on social media sites, or even on their own blogs or
websites, for fear that they will be copied and pasted into someone else’s
portfolio. However, there are ways you can combat this.
CONCLUSION
Photography spread vastly throughout
the world whether its professional or amateur photography, “selfie” or
wildlife, this will continue to grow and leads to competition. Competition
maybe a disadvantage but it also to test of one’s self.
Design & Business Strategy (My Swot Analysis)
This is the complete image of my own swot analysis after finish editing. Using paper as the background and pencil effect for the font and image.
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| image 1 |
Strength
- Photography(knowledge & skills)
- Observation skill
- Software(photoshop,illustrator,after effect)
Weakness
-Typhography
- Painting
-Web
Opportunity
- New creativity & adopt with current trend
- High need of photographer
Threat
- Competition from other photographer
- Declining prestige of photography as profession
- Copyright violation
From this task, i learned how to do a swot analysis and also know the strength and weakness of my own and which leads should i go next.
Design & Business Strategy (My Swot Process)
This the process of making swot analysis of myself. First of all, i would edit my images and background in photoshop. After finish editing, i would transfer the work in illustrator for the font.
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Design & Business Strategy (De-Zigners Business Plan)
1.0 Executive summary
De-Zigners is a venture that will surely offer good and comprehensive interior design services for home, offices and restaurants. This venture is planned to be operational in Mantin, Seremban, Negeri Sembilan. De-Zigners designs things like both antique and modern furniture, decorative accessories for all type of interior depending on space available. Services that is personalised are also offered by this venture regarding to the market desiring target and will be affordable. This venture of design are collaborated with several construction ventures such as carpentry, tiling, painting and etc. Clearly describing that De-Zigners provide services of designing only. Although, De-Zigners are linked with other builders or construction companies to make ease for clients on installation of the interior design by De-Zigners.
In a town of under major developments especially focused on houses and shop lots, De-Zigners can be an effective and highly valued venture due to the needs of the lifestyle now in Mantin. Besides, De-Zigners will be the first interior designing venture to be operational in Mantin. Other than that, population in this particular growing town demands for a greater interior design of their accommodation, offices and public places such as restaurants as well. Finalised interior outcome of this venture will reach exact requirement of clients.
The approach of promoting this Imaginative De-Signers venture is through establishing certain relationship with highlighted people in a huge key of community. Besides, the other partnership ventures is a key of marketing and introducing De-Zigners to their clients. This will allow De-Zigners to divide the profit for the company recommended with an agreeable share percentage. Then this will go on continuously through referral activities once a significant client base is established. This De-Zigners venture will concern on providing best services by focusing on client’s budget, need, taste and fill of space in order to keep developing loyal and concrete client relationship. The additional selection, performance, product accessibility, services in designing and the pricing which value based will differentiate De-Zigners with other options in the neighbouring states.
2.0 Business and company
2.1 Description of Business and Company
Interior design is a process of creatively and innovatively planning the arrangement and positioning things in in order to be convenient and satisfying of a specific space. An interior designer is someone who coordinates and manages such projects. Interior design is a multifaceted profession that includes conceptual development, communicating with the stakeholders of a project and the management and execution of the design. By the turn of the 20th century, amateur advisors and publications were increasingly challenging the monopoly that the large retail companies had on interior design (wikipedia).
Nowadays, in The World industry of design is growing up fast, but some of company just thinking about their profit, this is totally wrong way to reach success, because when clients satisfied by our work and price will suggest us to others and will connect with us to have our newest design, So first view of our company is after at least 3 years. We have great and professional group to manage, design and produce the best and a specific design similar to client’s imagination and need.
2.2 Company Goals and Objectives
De-Zigners interior designing service company is planned to be allocated in the growing town of Mantin. Starting it in Mantin is to reach and develop the living style of the population of this particular place. Goals measured and confidently to be reached by the company’s 3rd year. Other than this, services of De-Zigners are to create loyal customers by highlighting and measuring customer’s satisfaction during every project. This is to maintain customers and to keep them for further projects in future.
2.3 Mission
De-Zigners is an interior design service for quality-conscious clients that seek assistance in their design choices for their primary residences and businesses. This experience offers personal attention through the design process and also provides design resources and products to its clients through special purchases of furniture, fabric, and accessories. The total experience is provided in a way to inform, inspire, and assist people through the process of transforming their home or business environment to become a unique and personalized expression of themselves and add to their enjoyment of that interior space.
2.4 Business Philosophy
De-Zigners begins to measure and response accurately as maximum as possible to reach customer satisfactory. More on this, the service of designing and planning space will be worked with maximum effort and stops at the satisfactory point of the customer. Complaints and negative feedbacks will surely not listed in our service from the customer.
2.5 Business Summary
De-Zigners is a new business that will offer comprehensive interior design services for home and office. This business will assist those that want to have guidance and council in developing a basic design concept of their project, to the person that desires someone to take it from concept to completion. De-Zigners will offer the ability for clients to purchase new and antique furniture, art work, decorator fabric, and home accessories.
3.0 Product/ Service
3.1 Service
Our venture is a company of consulting on the interior design of a house, shop, restaurant, office, boutique and other interior spaces. We design and plan the specific space how to be fitted with decorative things according to the interior that needed to be developed. We will make the interior space to be more conceptual according to the need and expectation. With the collaboration (partnership) with both major and minor construction companies, the design installation for the interior are worked by other companies according to the plan designed. Clearly, we work just as designer for the interior spaces and chargers are for the designing work only.
3.2 Service Description
Our primary points of differentiation offer:
· A unique client experience from a trained and professional interior designer that is qualified and capable of meeting the needs and high expectations of clients.
· Access to a wide and unique selection of new and antique furniture, accessories, and special-order decorator fabrics.
· Attached to the latest and non-existing design (design new).
4.0 Marketing
4.1 Target Market
The target markets are the ones who have interest in decorating their homes and are unfamiliar in doing so. The target markets are in categories of:
· Do-it-yourself
Prefer purchase and decorating themselves but need consulting
· Buy-it-yourself
Prefer buying themselves then let professionals handle the decorating
· Just-get-it-done
Prefer professionals handle both purchase and decorating
4.2 Marketing Strategy
The marketing strategy is based on establishing De-Zigners as the resource of choice for people in need of interior design ideas and products. The more involved "do-it-yourself" and the "buy-it-yourself" clients will find the consulting and guidance helpful. On the other hand, the "just-get-it-done" client will find De-Zigners will successfully occupy the need and expectation. All clients will find De-Zigners to be a resource to decorate their homes and offices in a way that is inspiring, inviting, and motivating. Adding on to the tools of marketing is through advertising (print ads), public relation, direct marketing, website and sub-company (recommendation) of collaboration.
Our marketing strategy is based on the following areas:
· Unique consulting services.
· Product choices specifically chosen for each individual client project.
· Overall quality of the experience and the result.
· Excellent client service and support regardless.
This marketing strategy will create awareness, interest, and appeal from our target market for what De-Zigners offers our clients.
5.0 Organisation
5.1 Staffing and Operations
Employment in De-Zigners are just simple as consist of two workers (Founder and Co-founder). Both founder and co-founder trained and qualified from design faculty. Designing works are divided by two staffs (founder and co-founder) due to just design works of the company. Additional staffs are not employed to save time, monthly gross and gain of the company. Other works as public relations and marketing managed equally according to work and time.
6.0 Financial Plan
The initial funding of RM 200 000 will be invested by the owner. The goal is to fund the growth of the business from its earnings. However, continue to fund the growth of the business from the revenues it generates.
Financial difficulties and risks
· Slow sales resulting in cash flow.
· Unexpected and excessive cost increases compared to the planned expenses.
· Overly aggressive actions by competing designers.
· A new competitor further diminishing revenue generation potential.
Start-up
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Funding
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+ RM 200 000
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Total funds
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+ RM 200 000
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Venue
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Venue
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- RM 100 000
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Renovate
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- RM 15 000
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Expenses
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Stationery etc.
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- RM 1 500
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Brochures
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- RM 2 000
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Consultant
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- RM 1 000
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Insurance
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- RM 2 500
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Samples and references book
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- RM 3 000
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Research and development
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- RM 2 000
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Expenses of equipment
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- RM 20 000
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Other
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- RM 5 000
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Total expenses
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- RM 152 000
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Total/asset balance
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RM 48 000
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